Posted on Wednesday, February 20, 02013
On February 19th at the Yerba Buena Center for the Arts in San Francisco, California Sustainability Media shot the Long Now Foundation's monthly Seminar About Long-term Thinking talk for February 02013. We were honored to hear Chris Anderson speak at the seminar and hear what he has to say about the latest revolution in technology and enterprise: 3D printing.
Watch the Long Now Foundation's Seminar About Long-term Thinking talk for February 02013 with Chris Anderson shot by Sustainability Media here:
WIRED's Chris Anderson: The Makers Revolution from The Long Now Foundation on FORA.tv
What is 3D printing?
3D printing is a process in which 3D objects that already exist can be scanned with 3D scanning tools or built from the ground up using software. Then the information from this scan or plan can be used to create a 3D replica of the object by using a 3D printer, which are commonly called "fabbers" or "replicators," which melts and extrudes different materials along X,Y, and Z axes to create a complete copy of the original object in 3D. In this way 3D printing can be used to create replacement parts for everything from doorknobs, motor parts, gears, and circuit board holders. You can even download the plans and software to build and print your own 3D printer! But 3D printing isn't just about replicating already existent objects. 3D printers can also be used to create rapid prototypes of new objects for testing and further for manufacturing. 3D printing has been used to create jewelry, sculpture, and toys.
Makerbot has an online community for makers where you can upload and download plans to create or modify all kinds of objects.
Online resources for learning and implementing 3D printing abound on the net. TechShop is one of many online communities commited to the futhering of the maker community.
In the initial days of 3D printing advancements scale was small but as the technology and demand around 3D printing has grown, so has the capability to create larger objects. Utilizing different methods and materials everything from prototype concept vehicles to car parts have been created. There have even been applications of 3D printing used in architecture to create buildings. The practical applications of 3D printing are endless, and paired with the creativity of the human mind there is serious potential in the world of 3D printing. Arguably 3D printing's biggest alley has been its open source foundation. Information on how to build, set up, and utilize 3D printers abounds on the internet. Plans, scans of objects, and software can be found for free or a relatively low footprint investment to get anyone started in 3D printing. This has revolutionized consumerism and manufacturing, making anyone with access to the internet and materials needed for 3D printing into a maker of our modern age.
Here are a few samples of what can be created with 3D printing and a video prodcued by TechNewsDaily at Maker Faire fall of 02102 which illustrates the growth in the 3D printing world.
An Industrial Revolution for The Modern Era
Chris Anderson is a writer who started his career in scientific journals such as Nature and Science. He went on to become the US Business Editor and Technology Editor for The Economist. In 2001 Chris Anderson became the Editor of WIRED magazine. In addition, Chris has authored three books, The Long Tail: Why the Future of Business is Selling Less of More, FREE: The Future of a Radical Price, and most recently, Makers: The New Industrial Revolution. In his most recent book, Makers: The New Industrial Revolution, Chris discusses the pivotal role that emerging 3D printing technology has has on manufacturing in today's world. Like the advent of the printing press heralding a new era of widespread information and literacy, and further the reach of information flow over today's internet, 3D printing is opening doors the world over for anyone who cares to get involved. The very spirit of the 3D printing community and its technology is about open-source sharing and low cost implementation. Meaning that anyone can join the movement of 3D printing and usher in new products to our markets while still being able to maintain and keep up with large scale manufacturers through the use of readily accessible 3D printing technology. These future forerunners in the 3D printing world are aptly called "makers."
“Today,“ Anderson writes, “there are nearly a thousand ‘makerspaces‘— shared production facilities— around the world, and they’re growing at an astounding rate: Shanghai alone is building one hundred of them.“
“Open source,” he adds, “is not just an efficient innovation method— it’s a belief system as powerful as democracy or capitalism for its adherents.“
Chris Anderson sat down with Long Now Foundation's Co-Chair and Board of Directors, Stewart Brand, to discuss the long term thinking behind the 3D printing revolution during the February 02013 seminar. By focusing on long-term thinking, Stewart Brand asked Chris Anderson to explain the advent of 3D printing and how the movement might move into the future ahead.
The third revolution is digital manufacturing, which combines the gains of the first two revolutions. Factory robots, which anyone can hire, have become general purpose and extremely fast. They allow 'lights-out manufacturing,' that goes all night and all weekend.
Thus the Makers Movement. Since 2006, Maker Faires, Hackerspaces, and TechShops (equipped with laser cutters, 3D printers, and CAD design software) have proliferated in the US and around the world. Anderson said he got chills when, with the free CAD program Autodesk 123D, he finished designing an object and moused up to click the button that used to say 'Print.' This one said 'Make.' A 3D printer commenced building his design.
I asked Anderson, 'But isn’t this Makers thing kind of trivial, just trailing-edge innovation?' 'That’s why it’s so powerful,' Anderson said. 'Remember how trivial the first personal computers seemed?' "
Posted on Friday, September 7, 02012
Shoulder High Productions and Sustainability Media have decided to expand our gear offerings and bring a new camera into our fold. The Sony FS700 is capable of stunning high speed work at 240fps at true 1920x1080 and 480fps at 1280x720, making it our new state of the art Super 35mm camera. After researching and hunting for the most dynamic Super 35mm camera, we made the investment in this camera for 3 main reasons.
1.) The amazing high speed cinematography it allows, 2.) the flexibility of lenses with iris support it allows, and 3.) the future proofing with the 4K upgrade that will be available for the body in the coming months.
Of course its Super 35mm sensor is HUGE! It allows for beautiful control of depth of field in your shots. Learn all about the camera here:
We have the rigging and lens support to make this new Sony our main workhorse. We have completely fallen in love with its capabilities. We're sure you'll love it on your shoots as well! The Sony NEX-FS700U Super 35 Camcorder is a fully professional large-sensor video camera. A marked improvement over the FS100 sensor, the FS700 features a native 4K resolution sensor. The sensor's large size offers a variety of other advantages, including increased control over depth of field, higher sensitivity in low light, lower image noise, and an exceptional dynamic range. Able to shoot full 1080p video in a range of frame rates up to 60p, the FS700 provides the option of recording AVCHD footage onto SD card/MemoryStick or via the FMU (flash memory unit) port, or it can output 4:2:2 video (with embedded timecode) via HDMI 1.4 or 3G/HD-SDI to an external recording unit. Simultaneous recording to both is also possible when instant backup is called for.
INTIAL TEST AT 240FPS:
If you're curious to see the kind of crisp quality the Sony FS700 camera can turn out in super slow motion, rest assured we were too. As soon as we recieved the camera, we could not resist unpacking it and taking it for a super slow motion spin. Here's an example of the quailty and range this camera can produce. Thanks for modeling so well Buffo!
Sony FS700 - First test from Shoulder High Productions, LLC & on Vimeo.
DISCOVER LENSES AND SUPPORT AVAILABLE WITH THIS CAMERA:
Add to all this the fact that Shoulder High Productions and Sustainability Media now carry a metabones EF/PL Lens mount adaptor and we have all your needs covered. Utiltizing the metabones adaptor you can now mount any of our EF or PL lenses to the Sony FS700 and shoot with endless possibilities. We hooked up our RED 17-50mm PL Zoom Lens to the Sony FS700 using the metabones adaptor and couldn't have been happier with the results. The Sony FS700 with is multitude of features paired with the metabones adaptor now allows us to use our full line of EF and PL mount lenses on a single camera and offer a full range of endless possibilities for our clients to experience Super 35mm cinematic quality video on their shoots.
How To Operate:
Last but not least, for those of you renting the FS700 from us and using it for the first time here is a link to download the manual and a video that goes over many of the menu features so you're ready to operate when you pick it up!
Posted on Wednesday, June 13, 02012
Earlier this year Shoulder High Productions and Sustainability Media was proud to be the first production company in the Bay Area to aquire the Canon C300 Super 35mm CMOS HD Camera. Added to our roster of gear for production and rental use we started shooting with it immeditaly and fell in love with it. We cannot say enough about the features and range of use on this beautiful camera. Providing large censor 35mm cinematic quality with cutting edge digital technology the Canon C300 is an impressive camera for a variety of projects. Many of its features can seem daunting at first for a camera operator, but once researched they offer a bevy of settings and usability that make this camera a dream to work with for any type of project from documentary work, to movie quality cinematic shoots, to commercial use, and with our added new peripherals aquired from Able Cine this year, we were even able to expand its use into handheld ENG style for our clients.
But reading the camera's manual cover to cover doesn't often offer a camera operator or Director of Photography the hands on experience one needs to really get a feel for how best to use all the features built into the C300. So Canon has come up with the C300 simulator. We encourage all clients looking to rent our Canon C300 to take a spin on this simulator and see how Canon has paired a hands on experience to familiarize those curious about using the C300 without having to have the camera physically in their hands. This tool is inexpendable when it comes to testing equipment and being able to be familiar with the user interface by the time you are on set and ready to roll. But don't take Shoulder High's word for it, see for yourself below.
The start of the simulator page will allow you to acess what settings and screen features show up when maniuplating the C300.
Learn how to navigate by using the buttons and display as you would to select different settings. 
Canon's C300 Simulator allows you to see where the buttons are located on the camera body to navigate through the on board features and settings within the camera.
If interested in adding this great camera to a rental estimate please use our new online rental estimate generator and add lenses and lighting and grip accesories to make your production as great as possible!
Our Camera also come preloaded with eight unique scene files or picture profiles created by the engineering team at Abel Cine in Burbank, CA. You can read more about what's on them here by clicking the picture below.
Posted on Wednesday, February 15, 02012
And wouldn't you know it we're shooting with it right away. Stills and videos will be forthcoming as soon as possible but we're thrilled to be putting the L-Series Canon Lenses that we acquired for shooting with the Canon 5D MII to use on an actual production ready video camera.
The images we will be able to make with this light weight small form factor camera will blow you away and its the perfect camera for hand-held and ENG work as well as beautiful talking heads and landscapes.
What's all the hype about???? Until we get back from our first trip with it, we'll let Philip Bloom tell you allllllll about it.
http://philipbloom.net/2011/12/24/c300review/
Some Specs from Canon's Website
Posted on Monday, October 31, 02011
Shoulder High Productions was recently asked to commemorate the history of the Hoover Pavilion on Stanford University Medical Campus, a building built in the early 1930's and formerly known as the Palo Alto Hospital. As it turns out we knew just the guy to ask about this building. Shoulder High Productions' owner Christopher Baldwin's father, Dr. Davis Baldwin. Dr. Baldwin had been the first Chief OB/GYN Resident and had a very full career serving the Palo Alto and Stanford Community with his business partner and wife Patricia Baldwin, NP. It was an honor to be able to sit down with him and some of the patients who were cared for at the hospital. They shared some memories of what the hospital and care was like back then.
This short video was the first in a series of videos that we have created to document and honor the current Stanford Medical Campus as it starts a near decade long rebuilding process to modernize the facilities and care for the community.
You can learn more about the Hoover Pavilion here: http://stanfordpackard.org/hoover-overview
and more about the Stanford University Medical Campus Renewal project here: http://stanfordpackard.org/
HOOVER PAVILION
Remember that you can watch in HD by clicking the button in the bottom right of this play window after you press play.
Posted on Monday, April 18, 02011
Posted on Thursday, September 16, 02010
Shoulder High Productions was recently asked to help create a series of videos for the new website of Own Products , a brand new line of all natural skin care. Own Products was founded by the same succesful team that created the green/eco cleaning line of Method Products.
Take a look at the website and sample the videos we created in a studio and natural environments for a great new client.
Posted on Monday, July 5, 02010
Shoulder High Productions, LLC. was excited to have the opportunity to help crew and equip the production of Cisco Live In June of 2010 held in Las Vegas.
With dozens of trusted professionals in our network, the latest High Definition video gear, and enough insurance coverage to appease the most stringent production requirements, SHP was able to feel right at home while on the road. Whether your production is bringing you to our backyard in the Bay Area of California or if you need to travel around the world; we'll be your trusted partner to make sure your production is a success.
Posted on Friday, March 12, 02010
Singer Associates Inc. , a client of both Shoulder High Productions, LLC. and Sustainability Media, was nominated as one of only four finalist in PRWEEK Magazine's "Best Agency of the Year" award !
It is the fourth time in the last five years they have been honored with this distinction. We are extremely happy for them and proud to be called upon by their team in San Francisco to create the media for many of their client's video campaigns.
We look forward to continued collaboration and successes.
Below is just one example of our work together. It is an ongoing public outreach program to communicate to the surrounding community the needs, impacts, benefits of the Stanford University Medical Center Project:Renewal .
Posted on Monday, February 15, 02010
Vertigo Software, Inc. , a client of Shoulder High Production's, LLC . was called upon to build NBC's online video player for the 2010 Vancouver Olympics.
"Designed and built in partnership with NBC Universal and Microsoft, this unique web experience will showcase live streaming and on-demand HD video and immersive photo galleries for a wide variety of competitions, athlete interviews and Opening and Closing ceremonies during the network’s February 12-28 coverage.
HD-quality Video
Thousands of hours of live HD content, streaming at full 720p. Microsoft IIS Smooth Streaming technology enables the player to automatically adjust video quality to match each user’s bandwidth."
Using Microsoft's Silverlight Player, which you can downloand and install for either PCs or Macs here , and a host of other cutting edge web tools, Vertigo created the perfect online experience of the Olympics. We have watched their design and perfection of many of these integrated web strategies and the work they did for NBC is truly "gold medal" deserving!
Of particular interest to Shoulder High Productions, LLC. is the HD player they built which ramps up the quality of the stream from low enough for a smooth fast start to a full 720 High Definition video experience. It is almost as much fun to watch the video quality improve for the first few seconds of play, as it is to watch the Olympians do their stuff! But we're video people over here so you're allowed to just watch and enjoy the competitions.
We're extremely happy to be helping Vertigo with their media communication needs and look forward to bringing you more of their great work.
GO U.S.A.!!! (click the picture above to watch the action)
Posted on Friday, February 12, 02010
This week Shoulder High Productions, LLC. was brought in to SVB Financial Group to help design a new lighting plot for their corporate headquarters's Kellogg Auditorium. The auditorium is used for countless meetings and trainings by the employees of the bank but it has increasingly become a place that partners like the Commonwealth Club have come to hold their gatherings. Since an increasingly larger number of these events were being filmed and posted to the web, we were called in with the help of Glo Lighting to propose a new lighting arrangement they could use specifically for when they film events in this space. The needs and demands of lighting a space for video are very different than for daily use and we're happy to help our clients create the best solutions for their reoccurring video needs. We're happy to say that they are choosing between Compact Florescent and LED lights so Sustainability Media is also happy with the Green choices!
Posted on Thursday, February 4, 02010
Today we filmed a promo for an amazing new company called CauseWorld. http://www.causeworld.com/
This is one of those moments when you see technology and social trends meet in perfect harmony. And get this...Its for a good cause!
CauseWorld is a free App downloadable for the iPhone or Android phones that lets you earn "Karma Points" when you visit actual stores and businesses. Your GPS phone lets you choose to tell CauseWorld when you're in a participating store or business. When you acure enough Karma Points you can redeem them as an actual donation to a charity of your choice. Citi picks up the bill on your behalf. So all you have to do is tell CauseWorld I just had a fair-trade, shade-grown, organic latte and bought a some 100% post-recylced toilet paper and boom you've saved the Rainforest, helped fund relief in Haiti or sent text books to underfunded schools! The charity is your choice!
Of course this is all instantly updatable to your Facebook or Twitter feeds and competition amongst your peers is encouraged!
Seriously I think this is a great combination of technology and an effort to help make saving the world a little easier.
So go Sign up already! Just remember you heard it here at Sustainability Media first!
Posted on Thursday, February 4, 02010
Shoulder High Productions, LLC. was called on by our clients in Portland, CMD, to shoot a video highlighting Intel's new Netbook designed specifically for kids.
There's a saying in the industry... "Never work with kids or animals! (or really crowded, noisey, open to the public museums...:)" It is a very silly saying as you can see the kids did GREAT and CMD did a wonderful job editing the piece together.
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